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Rec Room, a gaming platform available on phones, video game consoles and VR headsets, sports a virtual outdoor shopping center called Ink Inc. The metaverse could encompass a variety of virtual experiences, accessible through games, virtual reality and augmented reality, which overlays the user's view of the physical world with computer images. Roblox users pay for digital goods with a virtual currency called Robux that they can purchase with dollars or earn by developing games for the platform. Gucci, Nike, Vans and Ralph Lauren have already created their own Roblox experiences, some charging to buy digital clothing and accessories. Shopping, she said, could be "far more dispersed" and "experiential" in the metaverse. "The concept of a virtual store that's just a replica of a real-world store is not terribly exciting because there's no need to be bound by four walls or a specific location in the digital world," said Sky Canaves, a senior analyst at Insider Intelligence. Unlike conventional online shopping or buying items in a physical store, these immersive virtual spaces push the boundaries of what's possible in real life. Still, if these virtual worlds catch on, the metaverse could transform the way businesses attract new customers and how people shop. It could fizzle out like so many concepts before it.
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The metaverse is much-hyped - Facebook has hinged its future to it, rebranding as Meta - but still largely unformed. RobloxĪlo Sanctuary is just one example of how big brands are diving deeper into the metaverse, virtual spaces where people can work, play and socialize. Alo Sanctuary on Roblox includes a virtual store where people can earn virtual clothing by practicing meditation.